Damon Crowhurst Joins Scala

Adrian J Cotterill, Editor-in-Chief

This is a good hire for Scala, something of course we announced late yesterday – maybe, just maybe we forced their hand with the press release?

Anyway here is the news officially…

London, UK, January 7, 2009 – Scala, the leading provider of end-to-end solutions for the digital signage and advertising management markets, today announced the appointment of Damon Crowhurst to the role of Director, Business Development & Services, EMEA.

“We welcome Damon Crowhurst to our team,” states Oscar Elizaga, Scala Vice President, EMEA. “Damon has a comprehensive background in digital signage software technology and services, with significant experience in market development, project structuring, management and delivery.”

Mr. Crowhurst’s successful career includes recognized companies such as AMX, where he held the Market Development Director position for the Inspired Signage product; as well as the UK Sales Director position for Interceptor, Inc. In addition, Mr. Crowhurst was an original member of the Interactive Advertising team responsible for the development of the Interactive Advertising proposition for the NTL Cable TV product offering (now Virgin Media). His responsibilities included the technical specification of the proposition, and its introduction and delivery to the wider advertising market. Additional roles in his time at NTL included management of the Ad Sales agency (24/7) for all ad sales on the ntlworld.com portal and Strategic Partner Manager for cross platform content partners such as British Airways, Thomas Cook and others.

Leave a Reply