Morten Gotterup has joined New York-based Kinetic , one of the world’s largest planners and buyers of Out-of-Home media, as executive vice- president business development, with responsibility leading and managing all aspects of new business as it pertains to Kinetic’s US operation.
Gotterup joins the agency from Avvio , where he served as a managing director, leading all aspects of business development for the company’s online ad platform, WebAds.
“Morten’s expertise in the digital space will give us an advantage as we look to broaden our core business,” said David Payne,CEO, Kinetic Americas. “Kinetic is investing in hiring leaders like Morten from across the wider advertising spectrum who can bring unique skillsets and experiences to the agency and our clients.”
“The ability to provide advertisers with greater insight into consumers’ lifestyles and the environments that they engage with when away from their home is what sets Kinetic apart from other agencies,” says Gotterup. “I strongly believe that this unique approach will help me demonstrate the value that the company can deliver to new and prospective clients.