News just in that Neo Advertising in Spain will be auditing its digital signage network Gol T Centros Comerciales using Spanish company OJD Interactiva.
Roi Iglesias, CEO Neo Advertising Spain told us “Gol T Centros Comerciales is a project that began last year and will expand in malls to over 500 screens during the next year.”
He added “It is important that digital signage can show with data and numbers its efficiency … this kind of data is very important in the digital out-of-home advertising industry.”
Audience measurement will be based on Trumedia technology.
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