Freddie Starr Ate My Hamster

Adrian J Cotterill, Editor-in-Chief

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What better way to announce to the world that “Freddie Starr Ate My Hamster”, “Elton Takes David Up The Aisle” or “Turnip 0 Swedes 1” than a wireless based Digital Signage system that delivers headlines for newspaper publishing groups at the point of sale (see picture above).

In November, Newsquest, a regional newspaper publisher, completed an interesting four month trial in its Lancashire Telegraph distribution area of the ‘Extra!’ Digital Signage system from Comtech M2M

There are 15″, 19″, 32″ or 42″ displays that can be hung in-store or integrated into news stands. The clever thing here is the use of 3G / GPRS which allows advertising and headlines to be sent instantly to any or all of the units.

The London Evening Standard has just taken delivery of 30 outdoor ‘Extra!’ units in a first stage of a roll out across London.

These particular wireless, battery operated systems feature 32” screens and have so far been installed in Evening Standard sales booths at major footfall sites including Euston Station, Fenchurch Street, Farringdon and Waterloo.

It’s unclear what software is behind the network (we are guessing proprietary) and what type of hardware devices are being used to drive the screens (we guessing embedded).

Comtech M2M is a global leader in machine to machine technology

With 40 employees and an annual turnover of £2.8m in just 15 years the Bolton-based company has grown to become one of the world’s leading experts in machine to machine technology and has introduced systems to major brands including Camelot/National Lottery, BT Redcare, Nintendo and Kraft.

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