[1]Now what country are we in?
At the end of my recent South American tour, on my way out at the airport on São Paulo I came across without doubt the biggest installation that I found on my trip: massive video walls neatly slotted in between the departure information boards – no way to miss them!
[2]Nice bit of self-promotion
The installations are by Indoormidia [3], who have a total of 273 screens spread across most of the airports in the land: São Paulo (national & international) Rio de Janeiro (national) Brasilia, Manaus, Recife, Belém, Maceió, Belo Horizonte, Curitiba and Teresina.
[4]Intelligent use of space
The installation at São Paulo International (Guarulhos) has six LG 3 x 3 m videowalls using 42” plasma screens and running on MPEG4.
The system does seem to be popular with advertisers , with Indoormidia announcing a client list including: Amex, Banco do Brasil, BMW, Fiat, Honda, HP, HSBC, Mercedes, Microsoft, Motorola, Nextel, Telefonica, Varig and VW.
[5]We're being watched
Everywhere you turn there are more screens. There is a series of consoles in the departure area heavily labelled (& possibly sponsored by?) Samsung. And another series of Panasonic screens and a massive wall, both running excerpts from local TV stations such as ManagemenTV [6].
Indoormidia claims to reach 68 million passengers per year. Not surprisingly, the two São Paulo airports reach 2.8 million per month, closely followed by Brasilia with 900 000!