Comments on: Our View on the Frost & Sulllivan 34% Scala Figure

By: Kim Zetterberg

Kim Zetterberg — Sat, 22 Dec 2007 09:04:52 +0000

Why at all measure the amount of screens? For digital signage deployments, this must be totally uninteresting. For media companys selling commercials very interesting.
But in discussing who has the largest deployments it must be measured in amounts of Channels and stores. Exampel: 100 stores and each has 2 channels would then simply be 200 units.
Frontcast would never say we have over 3000 screens as we have in Sweden.. That is totally uninteresting as we have about 200 mediaplayers sending to those 3000 screens.
Another reflection to make, and that would be more interesting to find out is who are the fastest growing digital signage companies? Since the markets are picking up pace, it must be interesting to see how all these new companies are doing? Is Scala really keeping their lead? Or are they losing to all new companies?
I would suggest that we all in this business report in how many deploments have been made and were once every quarter so we ourselfes know the staus. Since, at least here in Sweden every one with an installation says they are market leaders… this would be good to have.
Marry Christmas and a Happy New Year from us in Sweden. The REAL homecountry of Santa…
Kim Zetterberg
CEO
Frontcast Media AB
kim@frontcast.se

By: Adrian J Cotterill

Adrian J Cotterill — Fri, 21 Dec 2007 19:12:43 +0000

Philippe, we do indeed have a long list of digital screen networks in France, complete with number of venues and number of screens for each – there are of course some ‘pilots’ in that list but the top 10 alone by size sees almost 20,000 screens in operation – Futuramedia, Citroen, Phox arfe of course included in that list.

We have just over 70 ‘Advertising Classification’ networks listed in France in total at the moment.

By: Rufus Connell

Rufus Connell — Fri, 21 Dec 2007 16:54:12 +0000

Rufus Connell, VP ICT Research from Frost & Sullivan here, I thought I would post a very brief comment here. I won’t get into discussion of our numbers on your blog, but if you would like to contact me directly I will be glad to discuss.

The market share numbers you are attempting to analyze are 2006 CY world wide revenue market share numbers specifically for digital signage software. It is a fallacy to draw a one-to-one correlation between installed base of displays or networks as you are trying to and even more risky to draw world wide conclusions based on EMEA only data.

To use our numbers correctly, you need to understand their context. Anyone who is interested can find the report here:
http://www.frost.com/prod/servlet/report-homepage.pag?repid=N27B-01-00-00-00

By: Philippe Lemaire

Philippe Lemaire — Fri, 21 Dec 2007 16:23:56 +0000

Just for our understanding can you please be precise on how you can measure the market share in a country like France for example.
You said that Scala has about 15% of the market in France in advertising. Does it mean you have exactly the number of project and deployment each of scala’s competitor have ???
Futuramedia as you precised is only one of our major network in the french market.
Fortunatly we have more than one network using Scala (i.e Citroen more than 400 locations, Phox more than 200 locations… MSA ( Insurrance) etc…)
Based on the number of project our competitors deployed in this “advertising arena”, I am a little bit concerned on how you do your maths. Just curious !
I would very please to share with you our information about the market, the real projects compare to the pilots most of our competitors use to communicate in the press. It might help to clarify your numbers….

All my best

Philippe LEMAIRE
Director, France Channel Sales.
SCALA Broadcast Multimédia France