The Mobile Marketing Association [1] has released the MMA International Journal of Mobile Marketing Canada Edition [2], Vol. 7 No 1.
[3]This issue, developed in partnership with the Canadian Marketing Association, includes articles such as: ‘The Impact of Mobile on CPG CRM Strategy: A Kraft Canada Case Study’; ‘The Changing Landscape of the Canadian Mobile Audience’; ‘Bringing the Power and Reach of Mobile Phones to Charitable Giving’; ‘An Approach to Accelerate Mobile Marketing in Canada: The Canadian Marketing Association’s Mobile Marketing AccelArator’; and more.
The Journal is free for MMA Members, and available for purchase by non-members at a cost of $75.