Creating Competitive Advantage With In-Store Digital Signage

Adrian J Cotterill, Editor-in-Chief

Stuart Armstrong, EnQii and Digital Signage Association President is set to speak next week at the National Retail Federation’s Annual Convention & Expo at the Jacob K. Javits Convention Centre, New York City.

His 30 minute presentation entitled ‘Creating Competitive Advantage with In-Store Digital Signage‘ starts at 3.00pm and is, we are told, designed to point attendees in the best direction regarding the use of in-store digital signage.

Stuart will be joined by Bernie Shimkovitz, President of Alliance Financing, in order to demonstrate various business models and how to avoid the traditional up-front capital expenditure (CapEx) outlay for a network.

Stuart Armstrong told us “This is an excellent platform to convey some of the knowledge we have amassed at EnQii about digital signage. I’ll be showing how to drive increases in core metrics such as conversions and sales uplifts, as well as putting teeth into cross-channel merchandising. And both myself and Bernie Shimkovitz with be talking about the effectiveness of digital merchandising when applied to financing options”

If you are at NRF this will be well worth listening to.

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