Comments on: Our Top 10 Digital Signage Vendors Part 1

By: Jason Broom

Jason Broom — Mon, 07 Apr 2008 03:48:45 +0000

In the interest of full disclosure, I’m the VP of Marketing for Real Digital Media, a digital signage provider (hardware and software) based in the US.

For anyone reading this post, I would not base any due diligence on a vendor driven best of list. (1) Each vendor list would be different; (2) This industry remains very young, although lessons have been learned and applied to create real value; (3) A digital signage network requires many disciplines to succeed from technology suppliers to financiers and content creation firms to ad sales organizations, each of which is working feverishly to create business development opportunities. It is truly a fluid marketplace with opportunities growing out of many areas. A large number of digital signage vendors will receive an opportunity to prove their worth in the marketplace.

As the post eludes to, the technology barriers of entry are not extremely high for this industry. Therefore, you will continue to see opportunistic companies enter the market. Likewise, one could argue some of the companies listed, while having a track record, have a ’square peg solution’ for a ’round hole’ as they entered the digital signage market after selling into another, semi-related market. Are they not equally opportunistic?

As Real Digital Media competes primarily in North America, most of these top 10 wouldn’t make our competitive list. Furthermore, some of the ones listed don’t have the same reputation they apparently have internationally.

So, while the factors listed in this blog should carry weight, a critical element overlooked is whether the provider you selected is a good partner. Does the management understand the business of digital signage for your industry? Can your provider help build a team that will drive success from implementation to content strategy and ad sales?

Building a network is a big idea, and it requires numerous disciplines beyond the bits and bytes.

By: James Muhoro

James Muhoro — Wed, 27 Feb 2008 12:19:04 +0000

I have being considering PADS Professional from Net Display Systems http://www.nds-nl.com and I am quite surprised that you have not included them in your top 10. Kindly advise me on the reasons so that I can make a decision with all the facts.

By: Kevin Sigliano

Kevin Sigliano — Sat, 09 Feb 2008 14:43:25 +0000

You obviously forgot to mention Admiradn.com. Our digital signage software is currently working in numerous circuits such as Media Markt, FNAC, Canalkiosk, Mas y Mas, etc. In addition, our solution is 100% web enabled http://www.admiralo.com, with automatic smart content templates, plug & play and has won various technological awards.

In less than 30 minutes, a circuit can be up and running with a full control panel and CMS. It supports HD, flash, widgets, avi, mov, etc.

In addition, we have won bids over Scala and Cisco to mention a few.

Our cost are very competitive.

Last but not least, we have partners in various countries, and our start up has been profitable since day 1.

Lets use a customer for a test…. and see their opinion.
Anyone care to join a real benchmark and all of the results can be posted.

By: Bryan Crotaz

Bryan Crotaz — Fri, 21 Dec 2007 13:26:12 +0000

You don’t mention AMX Inspired Signage which surprises me. We are rolling out sales worldwide since June’s acquisition, have a product range that covers everything but ad sales management, now including content creation, user-end tools for content management, automated data integration, system management, touchscreen control, VGA distribution and control of downstream devices such as screens and projectors. We have a large development team, and although I obviously can’t reveal our commercially sensitive future plans, a two year roadmap.