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Dr. Disco Dancing Dangerously

Baton Rouge commuters traveling east on I-10 one morning last week got a glimpse of Dr. Disco dancing on Lamar [1]’s billboard catwalk.


“This wasn’t just a random guy with boogie fever,” Allie Leung, manager of marketing communications at Lamar told us. “It was a planned promotional event to kick off a 26-hour Boogie-Thon happening on the weekend at Hollywood Casino [3] to raise money for several local charities.”

Hollywood Casino is a client of Lamar Advertising Company at its Baton Rouge office.