UB Media Inc., Montreal, and Touchtunes Interactive Networks, New York, have announced a strategic partnership for representation of advertising sales of Touchtunes’ entire Canadian network of over 2,000 touchscreen-enabled digital media players located in bars and restaurants across Canada.
Touchtunes is one of the largest measured digital out-of-home networks in North America, with more than 50,000 screens deployed across the continent. The company is consistently ranked #1 in total impression delivery by Nielsen’s 4th Screen Report, which measures North American digital out-of-home networks. Touchtunes digital jukeboxes deliver over 900 million paid plays annually, making it the second-largest source of paid music downloads to the recording industry after iTunes.
With the addition of Touchtunes to UB’s existing inventory of restroom posters and digital boards, UB is now present in over 3,000 venues across Canada, providing advertising solutions that reach the coveted 18-34 year old demographic. 2,015 of these are digitally linked with Touchtunes.
“With over 2,000 different establishments across the country digitally linked, UB and Touchtunes now offer the widest digital OOH reach of any Canadian supplier in the Resto-Bar market, and the only network of its type that is interactive and measured by Nielsen,” says Michael Minicucci, UB president.
“With Touchtunes’ gesture-based interaction and always-on internet connectivity, UB and Touchtunes are able to offer Canadian media buyers their first real taste of Out-Of-Home 2.0,” says Ron Deschenes, UB’s director of business development. “Advertisers can now bring customers directly to microsites, engage them in games, facilitate contest entries, surveys and more directly on the Touchtunes screen, and they can engage socially by collecting Facebook Likes and Tweets.
“We’re going way beyond standard formats and into the convergence point between out-of-home and online. To underscore that point, all impressions are verified by DoubleClick DART, the leading online impression reporting solution, and measured by Nielsen, the international standard in media measurement.”
Touchtunes’ interactive jukebox platform also allows advertisers to associate their brands with specific artists or genres, offer sponsored plays as incentives for marketing actions, and engage users with casual gaming. Additionally, the next-generation Virtuo jukebox, currently being deployed across North America, offers a Karaoke mode and Photo Booth mode, and Touchtunes’ popular mobile application, myTouchtunes, offers several unique branding opportunities for advertisers.
“We’re proud to associate with a company that is innovating the future of in-venue entertainment and advertising,” says Minicucci. “In the same way that Touchtunes disrupted the in-venue entertainment market, UB will continue to disrupt the place-basedadvertising market: with innovative, elegant solutions that deliver a higher level of user experience than any other comparable product on the market.”