From those software vendors who haven’t drunk the Intel Kool-Aid, the CEO cry we continue to hear is “be honest Intel who the hell is using Intel AIM Suite?”
Apart from a few over publicised trials and one-offs we figure that the answer is pretty much no-one AND it’s definitely had no traction in the ad serving market as every misguided dolt at Intel seemed (for some reason) to think that it would.
You should always speak with facts and now, looking back on five years of research into the top digital out of home and digital place based networks we can say, that by far, Quividi is the much preferred audience measurement solution.
Out of the 44 networks featured in our forthcoming DOOH INSIGHTS book Digiboard, idKlic and Pilot TV all made unprompted mentions of Quividi and we can also see in the list of networks that Amscreen, Ocean Outdoor and Avanti Screenmedia (although the latter now being defunct of course) all use the French based audience measurement system to great effect.
The word ‘market leader’ is often bandied about but we think Olivier Duizabo and his team actually deserve the term in this instance.
You could argue it’s an instance of the little guy besting the big corporate (which it is to a degree) but it’s much more of a case that Intel bought the wrong technology company when it purchased Cognovision back in November 2010.