From those software vendors who haven’t drunk the Intel Kool-Aid [1], the CEO cry we continue to hear is “be honest Intel who the hell is using Intel AIM Suite?”
Apart from a few over publicised trials and one-offs we figure that the answer is pretty much no-one AND it’s definitely had no traction in the ad serving market as every misguided dolt at Intel seemed (for some reason) to think that it would.
You should always speak with facts and now, looking back on five years of research into the top digital out of home and digital place based networks we can say, that by far, Quividi [2] is the much preferred audience measurement solution.
Out of the 44 networks featured in our forthcoming DOOH INSIGHTS book [3] Digiboard, idKlic and Pilot TV all made unprompted mentions of Quividi and we can also see in the list of networks that Amscreen, Ocean Outdoor and Avanti Screenmedia (although the latter now being defunct of course) all use the French based audience measurement system to great effect.
The word ‘market leader’ is often bandied about but we think Olivier Duizabo [4] and his team actually deserve the term in this instance.
You could argue it’s an instance of the little guy besting the big corporate (which it is to a degree) but it’s much more of a case that Intel bought the wrong technology company when it purchased Cognovision back in November 2010 [5].
7 Comments To "Sorry @IntelAIMSuite, @Quividi Are The Market Leaders"
#1 Comment By Agnes On 22 August 2012 @ 08:06 @379
Your seem to have forgotten the incredibly ‘large’ and omnipresent UnTruMedia headed by Moti.
#2 Comment By stuart chambers On 22 August 2012 @ 10:44 @489
I was approached by Frog design many years ago who were undertaking research on behalf of Intel into consumer audience measurement and whilst being filmed and recorded to my answers actually questioned Steven Dragas why you bother given that quividi already had a solution? And having at the time been the first to use it for signage networks understood first hand the deliverables. Intel came to the market late and simply tried to provide solution which others do better
#3 Pingback By Dailydooh considers Quividi leader of the audience measurement market » Quividi's Blog On 24 August 2012 @ 18:44 @822
[…] – Aug 24th 2012. In a post called “Sorry @IntelAIMSuite, @Quividi Are The Market Leaders”, the most influencial digital signage online magazine asserts that in spite of a lesser share of […]
#4 Comment By Neil van Wouw On 27 August 2012 @ 03:22 @182
Agree. We worked with Quividi in Japan and they came out on top in some rather intensive comparison with other vendors. Also, Quividi was probably first (only?) to be used in a deployment that logged a million views in one day.
#5 Pingback By Why the Quividi solution for integrators? » Quividi's Blog On 29 August 2012 @ 09:12 @425
[…] With over 170 digital signage networks already measured, the Quividi solution has been nammed market leader by the authoritative DailyDOOH publication. […]
#6 Pingback By Why the Quividi solution for Digital Signage Operators? » Quividi's Blog On 29 August 2012 @ 09:15 @427
[…] With over 170 digital signage networks already measured, the Quividi solution has been nammed market leader by the authoritative DailyDOOH publication. […]
#7 Pingback By Quividi lider de la medición de audiencias según Dailydooh On 15 November 2012 @ 16:24 @725
[…] acuerdo a un post titulado “Sorry @IntelAIMSuite, @Quividi Are The Market Leaders”, la revista online más influyente del digital signage afirma que todo y tener una participación […]