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Pearl Media Gets Into The Fashion Business

While we’ve seen Pearl Media [1] do some interesting interactive storefronts and large format outdoor campaigns, the company’s recent activity at the MAGIC Marketplace [2] convention in Las Vegas was certainly something different in terms of its 3D projection experiences.

Pearl Media and Pearl Media Productions launched a 3D projection on mannequins for Lil Wayne’s TRUKFIT [3] apparel collection. The mannequins were showcased on the show floor and were featured as part of a performance by Lil Wayne for TRUKFIT’s latest collection at 1 Oak Night Club last Monday night.

Leveraging 3D projection mapping technology and using mannequins as the surface for the projection provided a new, innovative way to showcase entire clothing lines.

The mannequin’s outfits could change in seconds, as in this case on the show floor but could also be done in a window display. Not only does the technology create a spectacle that attracts consumers to view the clothing line, it revolutionizes the traditional window-shopping experience and creates a lasting impression for the consumer. With this technology, retailers have the ability to showcase more products, more options and more combinations of clothing than ever before, while streamlining operations.