For the past three years we struggled to get Scala to even attend the Munich Digital Signage Conference [1] and help make it a solid part of the European digital signage industry calendar (last year, Scala’s own European partner event [2] was the same week and the year before Scala’s then head Europe honcho Oscar Elizaga saw fit to be on vacation).
[3]Now that the event is a much smaller, German only affair we see that Scala CEO Tom Nix has had his name put down to speak [4].
To be fair I suppose Germany is an important region for them and we see that well respected Scala VAR Seen Media [5] are also a content partner.
It still galls us that OVAB Europe allow their name to be associated with this event though – when we spoke to Tom he told us “perhaps I will see you at the OVAB event in Munich in September” – a common misapprehension as the only real relationship between OVAB Europe and the day long conference is sandwiched in between two OVAB days either side – another great example of the Europa Twins [6] yet again abusing their position on the OVAB Europe board.