Retail Media specialists abc media group [1] announced today that they had a record year in 2008 with revenue up 30% !!!
Sales revenues were up over 30%, the number of campaigns up by 25% and billings through media agencies up by 75%.
Jonathan Southcombe, Chief Executive told us “I believe this is because retail media is measurable and clearly delivers ROI, with average sales uplifts over around 20% (versus control stores). When budgets are tight it is a low risk investment”
abc media group of course work in both the digital and traditional retail media channels but still this is a great uplifting story from a specialist in retail and point of purchase media…
- In 2008 abc won or retained retail contracts with The Co-operative Group, Spar, WHSmith and Martin McColl.
- abc booked all of the major FMCG brands and the significant increase in agency bookings suggests that digital retail media is now on the media agency agenda. In addition demand from clients for sales analysis and research grew three-fold.
- In July, abc media launched The new Co-operative Media Centre (CMC) – an on-line retail media portal to research, plan and book retail media within all the Co-operative Divisions. This was followed by the launch of Europe’s first ever multi-retailer on- line planning site – PlanMyMedia.com [2]. It was a major investment and a big step in retail media credibility.
- In October the group launched a new retail media content agency – Alphabet London. Alphabet are already working on in-store campaigns for major brands such as PepsiCo, Unilever and WKD.
Jon Southcombe believes that Retail Media will continue to grow in 2009 with more retailers, more agencies and more brands getting involved !!