Gail Chiasson, North American Editor
Redmond, Washington-based PlayNetwork, innovator in branded entertainment, has appointed Nicole Rikkinen as vice-president of marketing, and Robert Kamp as vice-president of global sales and international operations.
Rikkinen brings 19 years experience in marketing including strong skills in global branding, digital marketing, social media, and demand generation.
Prior to PlayNetwork, Rikkinen led Microsoft and Dell’s small business marketing strategy and directed marketing for Microsoft’s Strategic Alliance team. She also served as the vice-president of business development at the marketing firm CSG Channels and Object Management Group.
“Rikkinen is a talented executive who brings a wealth of expertise and industry knowledge to our marketing programs,” says Lon Troxel, executive chairman and CEO of PlayNetwork. ”Over the last three three years, we’ve dramatically expanded our global reach and broadened our sales channels to accelerate growth. Rikkinen will ensure these channels are highly targeted and that our creative positioning remains consistent worldwide.
“Rikkinen has proven success in developing targeted business-to-business marketing strategies. Her experience in global branding, sales generation, and market research will allow PlayNetwork to link the impact of our creative media to consumer behavior and the value that these services bring to our brand clients.”
Kamp is a veteran of management and business development in both domestic and international markets. He is tasked with the expansion and revenue growth of PlayNetwork’s international business worldwide, building on the company’s strategic foundation and facilitating deeper opportunities and fostering relationships with PlayNetwork’s global brands, prospects and partners.
Kamp brings experience across a broad variety of industries from start-ups to Fortune 100 enterprises. Throughout his twenty-year career, Kamp has a proven record of success in both the media and technology space, having spent time at AEI Music, Mobil Oil Corporation and RWK Technologies. Prior to PlayNetwork, Kamp served as the vice-president of marketing and business development for Callbutton, where he led the marketing launch and sales of new technologies. He also spent several years as the marketing team manager at Mobil Oil Corporation.
“Kamp’s experience with international business development, media and technology provides a strong and balanced platform to continue to extend our reach globally,” says Troxel. “PlayNetwork’s international and global brand growth is accelerating. Our commitment to delivering best in class service and media solutions to our clients and partners around the world is a key focus for our business.”
PlayNetwork produces media experiences for brands worldwide. PlayNetwork programs include music, messaging, video, web radio artist promotions and events, A/V systems, advertising networks, and commercial XM Satellite Radio. PlayNetwork aims to deliver experiences with the truest level of customization and integration across every touch point ─ in-store, online and on-device. Founded in 1996, PlayNetwork is currently playing for over 75,000 media subscribers in 87 countries, reaching over 23 million people every day.
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