Comments on: What’s the point of Cabvision? http://www.dailydooh.com/archives/735 Digital Out of Home - Insight, Knowledge and Opinion Mon, 01 Dec 2008 20:42:49 +0000 http://wordpress.org/?v=2.6.5 By: Michael http://www.dailydooh.com/archives/735#comment-1434 Michael Fri, 28 Dec 2007 13:31:06 +0000 http://www.dailydooh.com/archives/735#comment-1434 I agree with the Guardian here. I have always felt that each single content element should always be much shorter than the anticipated dwell time. If you sepnd on average 10 minutes in a taxi, say, no piece of content should be longer than 2 or 3 minutes. One-minute pieces of content would make much more sense. Also, news in cabs makes no sense unless there is constant connectivity to pick up RSS-type feeds (small, affordable). When seeing canned news, all I ask myself is "what has happened since they taped this 8 hours ago"? I agree with the Guardian here. I have always felt that each single content element should always be much shorter than the anticipated dwell time. If you sepnd on average 10 minutes in a taxi, say, no piece of content should be longer than 2 or 3 minutes. One-minute pieces of content would make much more sense.

Also, news in cabs makes no sense unless there is constant connectivity to pick up RSS-type feeds (small, affordable). When seeing canned news, all I ask myself is “what has happened since they taped this 8 hours ago”?

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