Additions To DPAA Digital Media Summit Agenda

Gail Chiasson, North American Editor

The agenda for the Digital Place-based Advertising Association Digital Media Summit Oct. 16 in New York is coming together with a near final list of speakers and sessions which were supplied over the weekend.

For the case study section, we’re told that Jack in the Box has been added, so the speakers for this session at 11 a.m. are:

  • Oppenheimer Funds, with Kirti Srikant, assistant vice-president, director of brand marketing and advertising;
  • Hallmark Cards, with Jan Mulkey, contact planning manager;
  • Fosters, with Maureen McCloskey, group director, account services, Kinetic Worldwide;
  • Jack in the Box, with Patti Foley, director, marketing communications and merchandising.

In addition, Dr. Carl Marci, CEO and chief science officer at Innerscope Research, will be talking about neuroscience in the research session at 2:10 p.m.

That session now includes: Moderator Don Gloeckler, chief research officer, The ARF, formerly P&G; and panelists: Henry Laura, executive director, sales, Media Behavior Institute; David Shiffman, senior vice-president, director of research, MediaVest; Leslie Wood, chief research officer, Nielsen Catalina Solutions; and Dr. Carl Marci, CEO and chief research officer, Innerscope Research

And Lee Doyle, president, client development at Mindshare, has been added to the Town Hall Meeting at 4 p.m., which concludes the day, prior to cocktails, sponsored by Captivate and GfK MRI.

Town Hall participants now include: David Krupp, president, U.S. Kinetic; John Muszynski, chief investment officer, SMG X; Pierre Richer, president, NEC Display Solutions; and Lee Doyle, president, client development, Mindshare.

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