ScreenFX at its recent EGM announced the name of the acquisition that it had trumpeted back in early December but had previously declined to name. That company is Screen Media Networks Ltd – in that guise someone we have never heard of (but on that subject more later).
Screen Media Networks Ltd (“SMN”) is (we quote from the financial announcement)…
… an outdoor media contractor that combines both traditional and digital media services. Its unaudited management accounts for the year ended 31 December 2006 show that the business generated turnover of £112,123 and a loss of £67,420.
It doesn’t sound like SMN is / was a particularly big company and WHY anyone would sell their entire business in an all share deal is beyond us (the owners of SMN have ended up with 29.9 per cent of the new enlarged SFX group though).
Our researchers cannot find any information at all about SMN but THINK that it might actually be the folks behind Theme Park Media – see www.themeparkmedia.com
Theme Park Media Ltd (TPM) describes itself as “Europe’s premier outdoor media owner in theme parks and attractions. Screens are placed within the queue lines where there is a significant Captive Audience. TPM also have 6-sheet posters deployed around the parks.”
TPM’s numbers from DOOHAN quote 238 screens in 4 theme parks rather than the 120 in the announcement but the 6 sheet mention in both (DOOHAN and the EGM announcement) makes sense.
TPM is registered at UK Companies House having its Registered Office at…
THEME PARK MEDIA LIMITED
49-51 FARRINGTON ROAD
Company No. 05061142
SMN is registered at UK Companies House having its Registered Office at…
SCREEN MEDIA NETWORKS LIMITED
49-51 FARRINDON ROAD
Company No. 05735604
That might well just be a coincidence but I am sure we will see over the next week or so (and we are not usually wrong).
If it is TPM that has been acquired then they bring to SFX a couple of things that SFX do not have – a good media sales facility, some potential new contracts and a 6-sheet network (something we have always said is important digitally).
It will be interesting to see how this pans out over the next few weeks.
See http://www.advfn.com/ for more details on the regulatory announcement.