70% of a good QSR store’s business is ‘drive thru’ so this new Delphi Display Systems, Inc. white paper, ‘Understanding the Technical Specifications of Outdoor Digital Displays for QSR‘ maybe rather useful.
Mark DiCamillo, Director of Product Management for Delphi Display Systems told us “Recently there has been a lot of differing and confusing product claims on how to properly evaluate and compare outdoor digital displays. The goal of this white paper was to make all the technical jargon and specifications easy to understand, so that a QSR manager and owner can confidently make informed decisions when it comes to equipping their stores.”
The white paper defines various technical criteria, how they are used, and how they should be evaluated within outdoor digital signage, it includes:-
- The measurement of screen brightness, and why it matters
- The significance of having outdoor digital displays that are UL Certified – the gold standard for electronics
- What a NEMA rating means
- The difference between Mean Time to Half-brightness (MTTH) and Mean Time Between Failures (MTBF)
- The various options on data transmission, connectivity, and power
Outdoor digital displays have of course become an important tool to improve order accuracy and speed-of-service at drive-thru Quick Service Restaurants – the displays have to function 24×7, often in harsh environments, so being able to choose the right one for any given QSR store is of critical importance.
The white paper is available to download here (as a PDF) or by calling 714-825-3400.