The @GreenGiant [1] made a 3D appearance at New York City’s Grand Central Terminal for the #OneGiantPledge campaign.
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The augmented reality experience was displayed on a giant digital billboard where you could ‘Take One Giant Pledge‘ to consume more green vegetables over the next 30 days.
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Consumers were given a chance to have their photo taken with the @GreenGiant [1] which they could redeem on Facebook [4] and they were given a green pledge bracelet, a coupon for Green Giant frozen boxed vegetables and miniature @GreenGiant children’s toy.
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The larger-than-life Green Giant augmented reality 3D event included appearances by celebrity mom Alison Sweeney, and nutritionist Melissa Halas-Liang.
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Even though the event which was more targeted towards families and children yours truly “I, JP Biamby pledged to eat one more veggie everyday so I can be more healthy”.
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“That’s a good boy JP”, Ed