Montreal-based Newad has made two management appointments at its Montreal head office: Marie-Christine Fournier is promoted to the position of director, marketing and communications, for all of Newad’s six offices across Canada, while Kim Donachey is promoted to director, experiential marketing – Eastern Canada.At Newad for four years, Fournier has successfully led many internal and external communications and marketing projects. Reporting to Michael Reha, Newad president and CEO, Fournier’s role consists in preserving and promoting the Newad brand and identity on a variety of platforms.
With the help of her team, she manages the advertising, promotions and public relations strands of the department. She is also responsible for providing the sales team with innovative tools conceived in collaboration with the Research Department.
“Marie-Christine exemplifies the values of Newad in addition to demonstrating creativity, consistency and commitment, making all of her projects into success stories,” says Reha.On the Newad team since 2005, Donachey joined the company as a sales coordinator and climbed the corporate ladder by continuously demonstrating strong management skills, rigorous customer service and a firm grasp of business targets. She has since managed several major accounts and participated in successful campaigns that integrated Newad’s 360 solution, namely for national companies such as Merck Canada, L’Oréal, Cirque du Soleil, and many others.
“Kim’s career path at Newad is an inspiration to many of us,” says Suzanne Lacroix, executive director, experiential marketing. “Her team spirit, high level of performance and leadership skills are definite assets. We are convinced that the challenges of this new role are a perfect fit for her talent and her strong desire to reach new heights.”
Donachey will work closely with the creative, strategic and development teams, most notably to play an even more active part in the growth of the Experiential Marketing division in Montreal and Eastern Canada. She is taking over the former position of Valérie Gervais, who was appointed director, development and strategic planning last spring.