London’s Cromwell Road is most probably the most sought-after stretch of Outdoor estate in the UK and in one of the biggest shake ups of prime London media space for some time, JCDecaux will digitise every Outdoor location, creating a stunning new single proposition for clients, called simply ‘The Cromwell Road Digital Gateway’.
‘The Cromwell Road Digital Gateway’ (which will launch fully before the end of 2012) will enable clients to dominate this key gateway to London across all 300m² of digital outdoor space in Europe’s busiest road.
It comprises: –
- The giant Première 1000 billboard
- Two x Première 400 billboards
- Four x Première 200 billboards
- (in addition to the existing digital location) The Cromwell Road i, see here
- (in addition to the existing digital location) The Cromwell Road Digital
Spencer Berwin – Managing Director – Sales at JCDecaux told us “The Cromwell Road Digital Gateway will transform the creative opportunities for brands, using the latest digital technology to usher in a new era in Outdoor advertising in this prime Outdoor space. It will enable clients to dominate the space in an entirely new way, and provides a platform for brands to engage audiences with tactical messaging, multiple creatives and digital storyboards”.
The new Gateway will reach an affluent, upmarket audience of 2.3 million every two weeks, travelling between central London and West London/Heathrow Airport.