Every digital outdoor site in the UK was seemingly taken over Wednesday by EE , as part of an estimated GBP 100 million 4G launch campaign. Adverts also dominated newspapers, with a TV advert airing this Saturday 3rd November featuring Hollywood actor Kevin Bacon.
EE (or Everything Everywhere) is billed as the UK’s most advanced digital communications company, with superfast 4G mobile and fibre broadband services and below is their advert as seen on JCDecaux’s Stratford Digital Sail…
Along with 3M GTG / MetaTwistTower and Ocean Outdoor Two Towers West, the JCDecaux Stratford Digital Sail is a finalist in the DailyDOOH Gala Awards: Best Original Digital Billboard  category.
The adverts for EE were created by Saatchi & Saatchi. MEC bought the media for the campaign.