Here are two great examples of digital outdoor’s ability to react to events…
[1]
The Sky campaign was booked through Rapport [2] and appeared pretty much first thing Wednesday morning (when the result was known of course). Shown above at Euston Station.
[3]
The Sun campaign was booked through the M/Six agency [4] and again appeared pretty much first thing Wednesday morning. Shown above at St. Pancras station.