The UK newcomer Windowgain [1] with its Shop Window, Mall (and Car Park) screen installations has managed to persuade both BMI Baby and Interflora (two brands we have not seen advertise digitally on screens before) to advertise in their Nottingham (BMI Baby) and Northampton (both) installations.
Well done them. We are in the process of loading up some pictures (and encouraging Windowgain to put some video footage on their YouTube presence).