If ‘The Apprentice’ was showing on French television at the moment, then TMM’s Michel Baronnier would be Lord Sugar – “You’re Hired!” he just said to Fabrice Desprats, the company’s new Marketing Manager – Fabrice was the ‘face’ of Futuramedia until very recently, Ed
On the sidelines of last week’s Digital Media Forum in Paris Michel explained that he has well over a hundred new projects lined up for next year and that he will be obliged to take on more staff rapidly in order to cope with the demand.
Michel is determined to preserve the company’s reputation for quality and so is being particularly careful about how he transitions to industrialising the installation and management process. Fabrice is a very good hire and one of the first steps in building up a bigger team able take on the new challenges ahead.
Similar echoes from the county’s more established integrators suggest that 2013 will be a watershed year for the digital out of home sector in France.