Come on @DSFederation @DPAads @OVABEurope…

Adrian J Cotterill, Editor-in-Chief

“Can you mashup datasets? .. the most imaginative use of data will win $2,000” so says the competition entry.

Whilst this is a joint Grauniad / Google competition it’s a damned good idea to get people being creative (and to share with the world) and when we saw it, we wondered why our industry associations; DPAA, DSF and OVAB Europe haven’t come up with something similar.

There are still plenty of technical challenges in our industry and lots of bright people out there – what’s needed is to match ’em together!

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