Reflect Adds New Sr. V-P Of Sales And Marketing

Gail Chiasson, North American Editor

Vince Bove has been appointed senior vice- president and chief marketing officer of Dallas-based Reflect, a full-service provider of digital out-of-home merchandising and advertising solutions for digital signage, interactive applications and assisted shopping.

Founded in 2001, Reflect has a decade of industry experience developing some of the largest digital media networks in North America, including Best Buy, GameStop, Target and Verizon Wireless.

Bove brings over 20 years of retail marketing, advertising and sales experience to Reflect.

“Vince brings a lot of experience and insight into our organization and for our clients,”
says Bill Warren, CEO, Reflect. “He is incredibly focused on bringing real business value to our customers. The marketplace and our customers will love the guy.”

In his role as senior vice-president, Bove will be responsible for business development and sales in the Central and Western U.S.. In his capacity as CMO, he will assist Reflect clients with insightful shopper engagement strategies for their brand at the point-of-sale, and help them utilize all the capabilities of the Reflect product line.

Bove’s extensive retail experience includes leading account teams on the agency side, client-side marketing and brand building, and vendor-side management as a creative resource for major retailers.

Most of Vince’s career has been with The Richards Group in Dallas, the largest independently-owned advertising agency in the U.S. Recently, he was general manager for one of the Southwest’s premier commercial photography studios where he led the creative production process for clients that included JC Penney, Macy’s, and Neiman Marcus Direct.

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