With temperatures in Canada falling as winter approaches, the Cuban Tourism Office  is running a campaign on Astral  digital billboards that unveils the temperature of featured destinations in real time.
Cuba is a popular destination for Canadians looking to get a break from Canada’s chilly winter.
The goal of this campaign is to inspire consumers to consider traveling to Cuban destinations for their next vacation. Agencies Brandworks  and MAGI Communications , in collaboration with Astral developed the campaign.
When the temperature is less than 10 degrees in one of three Canadian cities, and if Holguin, Varadero or Havana enjoy a temperature of 22 degrees Celsius, the temperature icon appears, indicating the good weather experienced in real time in these sunshine locations.
However, if one of the conditions is not met, a generic creative is displayed.
For Astral, it is a first experiment with an RSS feed that shows the temperature using multiple conditional data.
Adding this type of data can be very beneficial for a campaign, allowing the broadcast of relevant information. Astral’s Digital Network offers flexibility and instant visibility for the development of innovative campaigns.