[1]Our sponsors demanded it (well, okay, I am stretching the truth, as we sort of thought it would be a good idea anyway) and so guests at this Thursday evening’s DailyDOOH Gala Awards [1] will be able to ‘Step and Repeat‘, just like the true celebrities that they are!
We figured it was called a ‘Paparrazzi Wall‘ until we Googled it, found out that it was properly called ‘Step and Repeat‘ and that the term originates from two sources: –
- The first is the action of having talent ‘step’ onto the red carpet, pose for the photographers and leave, while the next person follows and ‘repeats’ the process
- The second source originates from graphic designers that would create an image and repeat it in Photoshop
Bottom line then, it simply refers to a wall that has sponsors logos on it (in this case VUKUNET, Scala, DailyDOOH) for the purposes of capturing photos of guests!