Spectrio Partners With Wovenmedia To Deploy Video Networks In US

Gail Chiasson, North American Editor

Spectrio, a Tampa, Florida, provider of video-based marketing solutions, has announced a wide-ranging partnership with Wovenmedia, a provider of cloud- based enterprise video publishing solutions.

The partnership will allow Spectrio to access and distribute highly engaging, relevant content to a variety of place-based video networks using the Wovenmedia platform.

As a result of this new partnership, Spectrio will be using Wovenmedia’s cloud Video Publishing Service, to create, manage and publish branded video channels to hundreds of screens throughout the US, reaching audiences across multiple demographics. The Wovenmedia Video Service combines a suite of web tools with access to a licensed pool of third party content from premium providers, content that can be displayed alongside custom video messages created by Spectrio, enabling a compelling branded video experience for each network.

“This partnership with Wovenmedia will be beneficial to our clients by allowing us to offer them custom-created branded networks, targeted to the right audiences using our video messaging solutions,” says Aaron Kleinhandler, principal and CEO, Spectrio. “We believe Wovenmedia’s cloud video solutions will help us provide a fully realized video messaging and content solution to our clients based in a variety of industries, including healthcare, auto dealerships and quick service food restaurants.”

“Wovenmedia gives businesses a cost-effective way to manage and deliver custom video experiences to better connect with their audiences on TV, web or mobile screens,” says Susie Opare-Abetia, co-founder, CEO, Wovenmedia. “We give our customers access to a unique suite of easy to use web-tools and great content, and we are thrilled to be partnering with a strong audio-video marketing company like Spectrio.”

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