Mobile / Digital Signage Integration

Gail Chiasson, North American Editor

At 2pm EST, Thursday, December 13, members of Digital Signage Expo’s Advisory Board, who are each involved with different aspects of their own organizations’ digital signage networks, will discuss the variety of ways that airports, banks and universities can use mobile in combination with their digital signage installations and delineate the role that mobile vs. digital signage plays in effectively reaching their customers and constituencies.

Panelists will include:

  • David Saleme, concessions manager, Columbus Regional Airport Authority;
  • Matthew Brown, web and interactive marketing manager Servus Credit Union;
  • James Velco, chief technology officer, The John Marshall Law School.

Earlier this year, based on its first stand-alone measurement of smartphone ownership, the Pew Internet Project reported that more than one- third of American adults (35%) own smartphones, or have phones that operate on a smartphone platform (39%). At the end of 2011, InfoTrends confirmed that year-over-year smartphone adoption rates had doubled, which suggests there is a huge opportunity, both for marketers and for those who operate digital signage networks, to take advantage of this ubiquitous technology.

Richard Lebovitz, educational director for Exponation LLC, which produces DSE, says, “This webcast has been formatted as a Roundtable Discussion expressly to invite attendees to be part of the broader industry conversation, add their perspectives and ask questions designed to move this discussion forward.”

The webinar also serves as an introduction to the challenges of mobile convergence that will be discussed on the DSE 2013 educational program – in the new ‘Mobile Technology and Its Implications for Digital Signage Conference,’ in the ‘4th Annual Digital Place-Based Advertising Summit’ and in many of the conference seminars.

Registration for the 2pm EDT, December 13 Roundtable Discussion Webcast is available online here.

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