Not only was VeriFone Media’s VNET TaxiTV – London network a finalist in the Best Digital Poster or Street Furniture Implementation category at The DailyDOOH Gala Awards [1] (shown below up on the big screen that night)…
[2]
…but there were a fleet of taxis standing by at the end of the evening to ferry people home (who knew that London Transport stopped the tube at 00:30am – well, apart from Londoners of course).
VeriFone Media of course combines traditional out-of-home advertising with the highly-targeted delivery of the VeriFone Digital Network (VNET) in London Black Cabs – offering a unique distribution platform for content and messaging to London audiences during the 200,000 plus taxi journeys that take place in the UK capital every day.