Neo Advertising Group hires Dirk Huelsermann

Adrian J Cotterill, Editor-in-Chief

Many of you who own large (or profitable) digital screen networks will know Dirk Huelsermann previously from Mitsui who during the last 18 months has visited most countries and most network operators!

He has just joined Neo Advertising and is a terrific hire for them. The press release which will go out Tuesday is below in its entirety…

Neo Advertising Group hires Dirk Huelsermann as Director Business Development International

Former Mitsui EMEA Manager will expand the international reach of NEO Advertising Group

The industry insider with high class expertise will be in charge of locations acquisition and new markets development.

Hamburg, 07.01.2008 – Neo Advertising, the leading Digital Signage company in Europe, strengthen its management team.

Dirk Huelsermann (35) joins with immediate effect as Director Business Development International, in charge of the global expansion of the Group. Prior to joining Neo Dirk Huelsermann was Business Development Manager EMEA at Mitsui, managing the strategic investments of the Japanese conglomerate in the Digital Signage and New Media sector.

With the obligation of Dirk Huelsermann Neo attracts a proven and competent specialist to its management team. Christian Vaglio-Giors, CEO Neo Advertising Group: “We are glad to welcome on board such a competent Manager and industry expert. With Dirk Huelsermann Neo will be able to keep the pace of its international development while strengthening its German presence”.

Dirk Huelsermann comments: “Neo is the leading Digital Signage company in Europe. No other player operates such a large network. This leading role needs to be expanded, in which the global expansion is one of the key aspects. I am looking forward to my new challenge and the co-operation with the whole Neo Team.”

About Dirk Huelsermann (Brief Vita)

Dirk Huelsermann was acting in different management positions of multi-national enterprises. He is a well known expert of the Advertising- and Media industry. His career started in a German industrial company, before he moved in 1997 to Kyocera, where he was appointed in 2002 as Director Marketing and Corporate Communications. From 2005 he became Business Development Manager EMEA of Mitsui Europe and was in charge of the investments in the New Media and Digital Signage industry for the group.

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