Watch Retailer TOURNEAU Selects @YCDMultimedia

Adrian J Cotterill, Editor-in-Chief

America’s leading watch retailer TOURNEAU has selected YCD’s C-nario Messenger digital signage platform as the engine behind an exciting video display in its new concept store in South Coast Plaza, Costa Mesa, California (shown below).

The video display comprises four screens in a row, displaying synchronized content of clips and images across the entire configuration.

This display is part of TOURNEAU’s new store design, making the process of watch-shopping more inviting and interactive, departing from the traditional ‘behind the counter’ client/sales relationship to a more personalized experience.

The new installation joins another implementation of C-nario Messenger at TOURNEAU’s concept store on 510 Madison Avenue in New York City (shown below) which includes YCD-based four video walls.

TOURNEAU also plans to implement YCD’s platform in its store on 57th Street in New York.

“Using sophisticated video displays is part of our effort to modernize the experience of watch purchasing,” said Jason Filiano, IT Manager, TOURNEAU NY.

“Our reputation is based on more than 100 years of high quality, excellent service and satisfied customers. Adopting new technologies for our stores is another milestone in providing the best customer experience.”

The integrator was Media Services Worldwide, a US provider of design, integration and installation services.

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