City Digital Media, Miller Street, Manchester

Adrian J Cotterill, Editor-in-Chief

City Digital Media (sister company City Outdoor operates a number of backlit sites in the North of England and London) has just installed its first digital billboard.

Located on Miller Street in Manchester (on the A665), the new new 6m x 4m 10mm SMD LED display replaced two standard backlit 48 sheet billboards.

This is the first of City Digital Media’s backlit billboards to be converted to digital, and the company plans to upgrade and invest in additional premium signage sites in Manchester, Sheffield and London.

The digital display features several unique aspects including a separate ticker beneath the main screen and intelligent lighting to coordinate with the content viewable on the screen.

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