Wireless Ronin Partners With Custom Channels

Gail Chiasson, North American Editor

Minneapolis-based Wireless Ronin Technologies Inc. has partnered with Custom Channels, a Boulder, Colorado-based business music service provider, to offer a new customized digital music solution to companies that integrate it with RoninCast software platform.

logo custom channelsThe digital music solution creates customizable playlists that integrate various aspects of a company’s brand, creating a unified experience across multiple locations. The solution is fully optimized for the commercial environment, with streaming, high-quality digital sound delivered at a consistent volume from song to song, with custom ‘between the songs’ branding and messaging.

The service will be managed by Wireless Ronin’s RoninCast software platform and offered as an enhancement to its dynamic solutions. Pairing Custom Channel’s music services with Wireless Ronin’s RoninCast software creates a contextually relevant customer experience.

Custom Channel’s offering allows marketers to engage patrons by delivering relevant music feeds to each location, tuned to its specific theme, demographics, traffic volume and ambiance objectives. Marketers can also continue to engage the patron off-site with a fully branded online player for their website.

Wireless Ronin worked closely with Custom Channels to develop 30 music channels for a broad range of companies and atmospheres. They include a variety of popular music genres, from classical and blues to jazz and modern rock. The marketer can also blend a mix of channels to create a truly custom channel of its own.

As with RoninCast’s visual capabilities, the integrated solution offers audio day-part capabilities to automatically select playlists that set the appropriate mood for the time of day – having relaxing music in the morning with more energetic music in the afternoon.

“Companies are discovering that playing music not only creates a unique ambiance, but provides opportunities for subtle branding messages that drive customer loyalty,” says Scott Koller, Wireless Ronin’s president and CEO. “Integrating Custom Channels’ music service with our RoninCast platform allows companies to share either the same or demographically relevant visual and audio content across multiple locations, and thereby ensuring a consistent guest experience across the concept. Custom Channels’ has experience working with great brands like Whole Foods Market, Life is Good, Floyd’s Barbershops and many others, so we’re pleased to offer Wireless Ronin customers the quality and proven capabilities of their service.”

David Rahn, president and co-founder of Custom Channels, says, “As a forward-thinking company, Wireless Ronin represents an ideal partner for Custom Channels. Together, we can now deliver a turn-key, integrated solution that creates an immersive and captivating atmosphere with both visual and audio elements. This maximizes the value of a company’s brand in a highly unique, efficient and cost effective way.”

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