N.Y. Latest to Get Outcast’s At-the-Pump Network

Gail Chiasson, North American Editor

Santa Monica, California-based Outcast, digital out-of-home network offering advertisers precise measurability, announced today the expansion of its Fuelcast Network to New York.

Fuelcast claims position as the only at-the-pump network with patented pump activation technology to provide advertisers with 100% measurability.

The company has also opened a New York office to continue supporting its aggressive growth in major designated market areas across the U.S.. The New York office will service east coast clients and advertisers and provide a host of support.

Outcast’s innovative digital out-of-home network reaches captive consumers with premium digital content and customized, interactive ads on high definition flat screens. The company has patented pump activation technology that begins the content loop when a customer lifts the pump handle, thereby providing advertisers with accurate measurability. Outcast also delivers entertaining content powered by NBC with full-motion video, flash graphics and directional sound.

In order to create a custom media experience for each unique viewer, Outcast uses
targeted technology based on location and time of day.

“Our growth is a direct result of delivering what advertisers want: a results driven,
measurable way to reach the on-the-go consumer,”
says Matthew Stoudt, CEO, Outcast. “With our nationwide network and strong corporate presence on both coasts, we are well positioned to continue our expansion and innovation.”

Outcast boasts an extensive retail network, with partners that include Shell, ConocoPhillips, Holiday Superstations, Walgreens, Sears, Kmart, Albertsons, Stop N’ Shop and others. With a reach of more than 25 million consumers in more than 1,200 locations, Outcast delivers high quality programming and targeted advertising to more than 6,000 digital LCD screens with rich audio in high traffic locations.

Leave a Reply