If you are thinking of expanding your business beyond the North American borders, or even if you simply are interested in what is happening in Digital Out-of-Home worldwide, there is one session you cannot miss on February 26, the pre-exhibit educational day of #dse2013.
[1]Bing Kimpo
For the second year, DSE and DailyDOOH have joined in creating a half-day international conference with the goal of providing technology providers, systems integrators, network operators, advertising agency executives and others an overview of the opportunities, challenges and achievements in the use of digital signage and digital out-of-home networks around the world.
The event, which this year will cover Eastern Europe, Asia/Pacific and Latin America – with speakers representing Poland, Japan, Australia, the Philippines and Brazil – will provide an ideal opportunity for anyone looking to network and do business outside their current region.
One of the speakers that we are keen to hear is Bing Kimpo, CEO, Bing Kimpo Media/Communications. Kimpo has worked in and around media and communications for 18 years, in broadcasting, advertising, public relations and now out-of-home.
He has deployed, managed and sold ads on networks in transit, office and retail environments. Kimpo now also consults for foreign companies entering the Philippine market in the mobile and OOH spaces. He is a founding director of the Outdoor Media Advocacy Group [2], and was previously on the board of the Internet and Mobile Marketing Association of the Philippines [3]. He has also been active the Digital Signage World Asia conferences.
“Asia remains on the radar for business,” Kimpo tells us. “While China and India continue to be the obvious targets, the region’s emerging markets have become increasingly attractive as well. My talk will focus on Southeast Asia.
“These emerging markets represent new opportunities: a burgeoning middle-class consumer segment, a growing OOH advertising sector, and an openness to digital. Yet, along with the opportunities, there certainly are obstacles.”
Kimpo’s talk will offer a snapshot of where the emerging markets in Asia are vis a vis DOOH, with insights culled from media owners, agencies, vendors and advertisers. And we’re sure that he’ll be happy to answer any and all questions.
To hear Kimpo and the other speakers during this half-day event (9 a.m. – 12:30 p.m.) titled Digital Signage 360: A Global Perspective, you can register here [4].