Gail Chiasson, North American Editor
Wow! This is certainly the week for big Titan news.
Today, New York-based Titan announced that it has entered into an agreement with United Airlines to represent select United media assets in airports across the country.
The three-year agreement between United and Titan will allow advertisers opportunities to reach more than 140 million United travelers each year around the world.
This announcement comes on the heels of Titan’s announcement earlier this week of its new five year agreement with Chicago Transit Authority.
On its newest agreement, Mike Riley, senior vice-president and general manager of Titan Air, an arm of Titan, says, “Titan has deep relationships with key brands and advertisers which we can leverage to reach air travelers en route to and from the airport and while at the airport. By informing United customers of brands, experiences and products most pertinent to them, Titan can enhance the travel experience through relevant and targeted messaging and offers.”
“With the dwell time and purchase power, airline travelers are often more openly receptive to media than are other consumers,” says Allman. “We are excited to be able to connect the Titan mass transportation consumer with the United traveler in a seamless manner. Advertisers and agencies will be able to reach these consumers easily, utilizing a wide range of Out-of-Home, Digital Place- Based and Mobile media.”
Titan will initially sell inventory including United’s digital gate network, jet bridge advertising, United Club displays, concourse pole banners, mini spectaculars, tension fabric banners, wall wraps and hanging displays in various airports, including in Terminal E at Bush Intercontinental Airport in Houston. Titan will assume additional United media assets throughout the term of the agreement.
“In transportation environments across the country, Titan has shown they understand how to reach traveling consumers,” says David Oppenheim, managing director of Loyalty Business Strategy at United. “United and Titan both have an approach to advertising that seeks to influence consumers in ways that they will find enjoyable and engaging.”
Titan Air begins selling United media this week. Specialist airport hires will be made immediately, with Titan Air also accessing Titan’s sales and marketing infrastructure. Titan Air recently announced partnerships with Westchester County Airport and John Wayne Airport in Orange County.
Titan is a full service media company specializing in Out-of-Home advertising. With more markets, more Top Ten DMA penetration and more Transit and Municipal contracts, Titan is the leader in Transit Advertising in the United States. Titan provides sales, marketing, creative, research and maintenance of advertising in airports, on bus, rail, bulletins, telephone kiosks, street banners and street furniture. It also leads the way in the development and successful introduction of market leading digital Outdoor and Mobile platforms. Titan furnishes national and local clients with creative media solutions in the North America’s top markets including New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, New Jersey, Dallas, Charlotte, Baltimore, Pittsburgh, Seattle, Minneapolis/St. Paul and Toronto.