AOpen Launches OpenService Division In Europe

Adrian J Cotterill, Editor-in-Chief

Umm, is this the only way that AOpen feel that they can remain relevant in the sector and protect their revenues and interests? We think so because, based on the reception that OpenService received in North America, this is the last thing we would have expected from AOpen in Europe – a geographical part of the AOpen organisation that usually listens to market sentiment and normally gets it right when it comes down to business.

yes we are openNot so this time however, it seems, as their big announcement at #ISE2013 last week was the launch of an OpenService Division in Europe spearheaded we believe by AOpen’s Marc Janssen.

The press release didn’t start off too well, and AOpen should know better, it tries to put OpenService in context, we quote “After successful execution of the OpenService concept in the US, AOpen proudly presents the opening of its new division in its European head office in the Netherlands”.

It continues “AOpen recognizes the need for a more consultative approach towards digital signage implementations … for this reason the division OpenService was founded in the US in 2011 and thanks to its success has now opened its office in the Netherlands, to serve as a hub for OpenService for Europe”.

Bottom line of course, AOpen are offering end-to-end consultancy and service offerings as part of this ‘package’ and whilst it has been explained to us 1:1 in some detail, to us it appears that they are simply working against the very software vendors who sell the AOpen hardware product.

Personally we feel that this is a bad move for AOpen. AOpen would be better served continuing to innovate in the hardware space and properly being ‘open’ – perhaps by designing and releasing some Open Pluggable Specification (OPS) devices and getting behind the free, multi-platform, open source media player that can be driven by any content management and scheduling system that is OpenSplash.

That innovation, some thought leadership and a lot of ingredient branding would do AOpen a lot more good than attempts at consulting that will surely, only do them harm in the long run.

2 Responses to “AOpen Launches OpenService Division In Europe”

  1. Jason Cremins Says:

    It would be great to see one of the hardware vendors make a decision to create an OPS device using OpenSplash and present the device to the CMS community with a fully documented common API so that those interested can offer support.

    This would provide true choice to resellers, integrators and end users who could choose from an approved list of CMS partners and switch between them as they require to achieve their objectives both technically and commercially.

    Other industries such as Video Conferencing have achieved such standards of interoperability, so hopefully one day soon digital signage hardware manufacturers will do the same.

  2. Alexander Pivovarov Says:

    I have been selling AOpen in Russia and CIS for years already. OpenServices has been discussed internally a lot. Actually I would like to say the idea behind this model is bright and there is no threat neither to the software vendors nor integrators (at least, at’s positioned now). At the same time it’s quite challenge task and will be able AOpen to implement or not, it’s a question.

    Anyway, I think that AOpen should put more efforts to better communicate the new concept to the entire market. And I totally agree with Adrian’s remark on the innovations in the hardware space.

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