Russ Curry, Ministry of New Media
BlueFox has opened a fully automated content webshop that provides a simple and safe subscription process and fast delivery of premium content to screens worldwide.
Network operators can access an extensive range of appealing digital content such as feeds, video footage, mini-channels and motion design offers. “Our Essential Packs group content for a specific audience or communication goal. One example is the Essential INFO or all audience hungry for information, providing them with information on the top news of the day, the weather and the actual traffic situation. All content is offered in a single-channel design including attractive filler, which ensures a visually pleasing transition from one content element to another.
A large part of the BlueFox catalogue is now available online. Payment can be made by secured credit card payment or bank transfer – content is available immediately after payment confirmation as an HTTP link or download.
Content is available in multiple formats and in a variety of delivery methods, so that every customer finds the right solution to suit his system. Content feeds are available in up to 22 languages and can be supplied as a simple RSS feed, or with a flash template, in the form of MRSS or video, depending on the customer’s choice.
The price of the content has also become more attractive. “By automating our content delivery, we were able to reduce our prices by an average of -15%,” says Andrea Le Vot, COO of BlueFox.“In addition, the price calculation is easier than ever, as we no longer calculate by the number of screens, but now base our calculation on the number of players. The price for 1-99 players per product is the same per month per player. Users can subscribe to the content on a monthly basis, without further engagement. If clients decide to subscribe for several months, however, they benefit from attractive discounts » she adds.
With the launch of its content webshop, the company is showing international ambitions, having already established itself as Europe’s leading content provider for digital screens.
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