HP Announces New Digital Signage Players

Maddie Cotterill

HP has announced two new affordable media players that can be coupled with HP’s digital signage displays to help retail and hospitality businesses bring stunning, informative, interactive digital experiences to clientele.

  1. The new HP MP6 Digital Signage Player can be deployed by retailers to meet the most demanding dynamic content requirements. Using the latest Intel dual core processor and HD graphics, the MP6 is powerful enough to operate signage such as a digital directory or wayfinder in a mall or hotel, touch-enabled screens that engage the shopper in an interactive brand experience, or in partitioned and dual-screen configurations
  2. The new HP MP4 Digital Signage Player is HP’s thinnest player, ideal for common signage implementations in retail or hospitality settings whether for static images like a menu or for full-screen videos that can create store ambiance by featuring visually appealing brand-related content. The MP4 features a 64-bit AMD processor with Radeon HD 6320 graphics, creating compelling promotional merchandising environments

Ray Carlin, vice president and general manager, HP Retail Solutions told us “Retailers want to incorporate innovative technologies to inform, engage and attract customers to their stores but many still struggle with the complexity or cost. HP’s new media players and its full portfolio of signage solutions mean retailers of any size will be able to deploy affordable and compelling in-store signage.”

Both the MP4 and MP6 players feature a streamlined Windows Embedded operating system, have high reliability and can be mounted on the back of a digital screen to maximize space.

The players will be available in North America and Latin America (except Brazil) in late February 2013.

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