Dayton, Ohio-based STRATACACHE/a>, provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, is showcasing its latest customer engagement technologies at Digital Signage Expo in Las Vegas.
Increasing consumer recall five to seven times more than a standard digital sign, the Stratacache Digital Play solution displays interactive product and brand messages programmed to respond when a customer interacts with sales and marketing content via motion-based gestures.
Also showcased, STRATACACHE’s Retail Proxy solution is the company’s latest development to hit retail establishments. Offering retailers the ability to utilize tablets in-store without encountering slow, unreliable connectivity, Stratacache’s Retail Proxy alleviates network consumption and enhances the customer experience.
“By incorporating mobile and interactive technologies, our solutions showcase how brands can connect with consumers through new marketing channels for longer, more direct dialogs, and ultimately increase product selection decisions at the point-of-purchase,” says Chris Riegel, Stratacache CEO.
Powering these experiences is STRATACACHE’s ActiVia for Media digital signage software. With in-depth customer intelligence technology, users can create, schedule, manage and monitor marketing messages from any web browser. Brand marketers can centrally deliver real-time, targeted messages to specific locations based on customer demographics and promotional campaigns.
In addition STRATACACHE is hosting the release of the Dynamic Signage in Food Services Guidebook. Sponsored by STRATACACHE and LG Electronics, the comprehensive guide provides useful information to plan and source digital signage initiatives as food service providers define, future-proof and invest in the medium to keep pace with competitors, industry best practices and the changing regulatory environment.
Elements of the 45-page guidebook, such as system design, content approaches, future-proofing, analytics and ROI/ROO analysis, are expected to be helpful to food services providers and their business partners, as well as integrators and supply chain providers.
A free copy of the guide is available at the STRATACACHE booth or via the Stratacache website.