Interesting initiative from CBS Outdoor in launching a loyalty scheme [1] – called ‘AdMiles’, to help ad budgets travel further.
Tim Bleakley, Managing Director Sales & Marketing of CBS Outdoor told us “We want to reward our customers’ loyalty and make their advertising work harder for them. This loyalty scheme is a reflection of the hard-working nature and certainty of transport advertising in a recession. Each ad on the move – on a bus, train or tube – is clocking up future value for the advertiser, quite literally making ad budgets go further.”
It is, we believe, the first loyalty scheme of its kind for the media industry,
The proposed scheme will be based on the value of advertising spend and the average miles a bus, tube or train travels every day.
Clients can accrue AdMiles over the course of a year in a scheme that is similar to Boots Advantage Card and Tesco’s Clubcard. The programme is open to any national advertiser, specialist or agency acting on behalf of a client.