Back in September [1] 2012 Marketing Week Live [2] announced that it was to launch an ‘Out of Home Media’ Zone as part of its plans for this year’s event being held 26th – 27th June 2013 in the Grand Hall, Olympia, London.
[3]We hadn’t heard much, if anything about it so wondered if it was recently if it was ever going to happen.
Well, the short is answer is NO – it is not going to take place.
The zone and accompanying Conference programme that was to be delivered in partnership with trade association, and industry promotional body, the Outdoor Media Centre [4] didn’t have enough backers in term of exhibitors or partners we are told.