JiWire, San Francisco-based location-powered mobile advertising and data platform, announced two additions to its management team: Todd Rose, as senior vice-president of business and corporate development, and Greg Archibald, as senior vice president of sales.Together, they bring mobile, digital and advertising industry expertise and accomplishments.
“Todd and Greg will play pivotal roles in reinforcing our leadership position as well as driving our aggressive product and company evolution,” says Mike Fordyce, CEO, JiWire. “Adding these key hires demonstrates our unwavering commitment to providing marketers with the audience delivery capabilities they need to truly engage their customers and achieve the best ROI from mobile advertising.”
In his new position, Rose will be instrumental in scaling and optimizing the company’s premium mobile and Wi-Fi publisher network while also focusing on growing third-party revenue streams and partnerships. Prior to joining JiWire, Rose was vice- president of business development for YP (formerly AT&T Interactive), where he was responsible for all publisher, strategic content, and advertising platform partnerships. Prior to YP, he held leadership roles with Ingenio (acquired by AT&T), where he helped build the industry’s pioneer Pay-Per-Call ad network, and LookSmart, an early leader in Internet search and navigation.
“I admire companies that, by virtue of pioneering transformative and defensible technologies, have the potential to revolutionize how business is done in their target markets,” says Rose. “JiWire’s approach promises to revolutionize mobile advertising by allowing unique audience targeting at unprecedented scale.”
Archibald brings 16 years of digital media and advertising success to JiWire. His vision is to strengthen and grow his sales team while ensuring JiWire delivers the best customer experience for brands marketers and consumers. Archibald previously served as general manager and vice- president of strategic client partnerships at Datalogix, a leading data management and measurement company. In addition, he spent over six years at Yahoo! in numerous executive sales and management positions including as the executive sales director of emerging solutions where his team successfully spearheaded Yahoo’s initial advertising sales in both mobile and video space.
“There’s a seismic shift in mobile advertising, similar to the early days of digital, that has significantly accelerated in recent years,” says Archibald. “The ability to precisely target consumer audiences within mobile is becoming a critical factor for brands and agencies as more dollars shift to mobile. JiWire has played an integral role in the evolution of mobile audience targeting.”
JiWire’s visionary technology, The Location Graph, which was recently awarded Frost & Sullivan’s prestigious 2012 ‘Best New Product Innovation Award for Mobile Advertising’, leverages past and present consumer location data to identify and target mobile audiences, thus solving one of the biggest obstacles to advertisers allocating budgets to mobile. Company management says that JiWire’s proprietary platform delivers 30%- to-40% higher campaign performance than more traditional mobile advertising approaches like location-based targeting and geofencing, while simultaneously reaching audiences with greater efficiency.
For the last decade JiWire has been an innovative leader in the rapidly changing mobile advertising space. The company’s data platform has enabled it to collect over 10 billion data points and anonymously profile more than 653 million devices, while engaging more than 55 million unique users monthly across smartphones, tablets and laptops. JiWire’s proprietary offering leverages its robust data from two rich forms of mobile – mobile advertising and public Wi-Fi networks – creating the largest latitude/longitude advertising platform across all connected devices.