Although this looks like a traditional ‘Lightbox” it is in fact a series of 4 small landscape LCD displays.
It’s from EnQii / Digital View Media’s Liberty Travel network that we wrote about last year and they tell me that this system (using one of their CentrePoint boxes) is capable of ‘synchronised’ content – so for example, in this travel agent installation they have a cruise liner moving across all 4 boxes from left to right – how cool is that?
Wherever you see a traditional Lightbox, we see an opportunity for a digital signage ‘branded fixture’ !!!
Definitions of lightbox on the Web:
A slim box with a large white panel on one side. Inside there are bulbs/tubes which light the panel giving a nice even illumination. … www.rolandandcaroline.co.uk/glossary.html
An enclosure containing white-light balanced fluorescent tubes behind a flat translucent glass or plastic surface on which transparencies or negatives are laid in order to view them. … www.photographytips.com/page.cfm/2038
In advertising , a lightbox is an accepted term in the advertising industry for an illuminated point of sale display. Generally, a light box uses fluorescent tubes to illuminate a poster inserted into the light box from either the side or rear, in a similar manner to a photographer’s light box. en.wikipedia.org/wiki/Lightbox (advertising)